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Getting Ad-Venturous with a Quarter Mil’ Budget


Online Revenue




The Adventure Group (TAG Whistler) is a premium direct-to-consumer outdoor activities operator in Whistler, BC. With international travel restrictions in place, TAG approached us to manage their quarter-million-dollar ad spend while retaining as much revenue as possible. No pressure, right? Fortunately for TAG, we don’t shy away from a challenge. In fact, we were thrilled to tackle such an ambitious task. We’d already developed The Adventure Group’s website, so we had a pretty good idea of what we were working with. We were excited to take TAG’s digital marketing strategy to new heights!

The Solution:

bowerhouse tackled this challenge head-on by optimizing TAG’s sales funnel from start to finish. Our goal was to grow users, website engagement, and online revenue. To make this happen, we relied on snappy visuals and concise messaging to leave a lasting impression on users. Additionally, we invested in top-notch customer service to make first-time consumers fall in love with our client’s brand. And that was just the beginning! Our team also recognized that users interact with TAG in various ways online, so we worked hard to ensure a seamless experience across all paid and organic channels. 

Speaking of paid media, we kicked things up a notch by scaling campaigns to new markets, refining search ad strategy, and developing new top-performing ads. And we didn’t just set and forget; we constantly monitored and adjusted our efforts to ensure our client was getting the best possible results. 

Our approach helped TAG realize and surpass its set goals, and we’re proud to have played a part in its success.


At bowerhouse, we never settle for mediocrity, and our digital marketing efforts with TAG are a testament to that. We’re talking about a 35% increase in online revenue compared to the previous year and a 22.2x rise in return on ad spend (ROAS). Our team left no stone unturned when it came to improving the entire sales funnel and optimizing every aspect of our digital marketing strategy. As a result, we smashed our client’s goals and had the best time doing it. Go, team!